At TRES, we have an ongoing commitment to boosting our expansion in Africa. With operations in Morocco, Ghana, Nigeria and Tanzania, we could not have chosen a better pathfinder than Arco Cerame to help us establish a foothold in Tunisia. There is no question that Africa is a market where value is given to high-quality made-in-Spain products based on innovative technologies and a broad range of finishes.
Among other things, the spectacular country of Tunisia is known for combining Arabic and European influences in its architecture. For that reason, it has become a leading country in terms of interior design and architecture where value is given to the quality of exclusive finishes – such as gold – that enable combinations that include graphites, stones and all sorts of ceramics. More specifically, our 24K gold, 24K matte gold, 24K rose gold and 24K matte rose gold finishes are our most highly sought-after finishes in both Tunisia and the rest of the continent as they distinguish us from other brands: unlike the competition, we dip every single one of the pieces in genuine 24-carat gold.
The Director of Arco Cerame, Mr Khalil Charfi, and the company’s Head of Commerce, Ms Mona Hachicha, have successfully incorporated those influences in spectacular fashion at their showroom. The company is based in Sfax with a showroom of 400 m2 where visitors can discover the most exclusive Spanish and Italian ceramic brands.
The showroom only has taps from Tres, as do the other spaces owned by Arco Cerame in Tunis, Hammamet, Sousse, Gabes and Djerba. All of our collections from the Exclusive range can be found there, as well as some from our Selection and Essential ranges.
It is worth noting the presence of our Clasic series, which combines perfectly with the Arabic style and works well in any room thanks to its versatility, elegance and rustic style, which is enhanced by our old brass finish that we brush and shade using traditional techniques. From the classic dual handle model to the recessed sink tap and electronic shower, visitors can explore the broad range of options in this collection and come to the showroom for inspiration when designing the bathroom of their dreams.
This close relationship between Tres and Arco Cerame arose in 2021 when Khalil Charfi visited the premises of TRES in Vallirana (Barcelona) to see how our exclusive pieces are made. He was looking for a brand of taps that was manufactured in-house and of a high quality, and that would suit his ceramic brands. He was also looking for a strong commitment to design and innovation.
Our collections of recessed showers, electronic showers, floor-standing taps, wall-mounted taps... At the impressive Arco Cerame showroom, visitors will find our extensive range of taps almost in its entirety and in all our exclusive finishes, making this the ideal place to get lost and be inspired.
