The recognition granted by PeopleXBrand to Lluís Campderrós, Chief Marketing Officer at Tres Grifería and professor of AI applied to marketing at La Salle Campus Barcelona, places him among the five most influential marketing executives on LinkedIn in Spain. An achievement that goes beyond digital visibility: it represents a way of understanding marketing based on authenticity, active listening, and purpose. Under his leadership, Tres has strengthened its international positioning through a strategy that combines design, innovation, and genuine sustainability, consolidating its role as a benchmark brand in the bathroom and kitchen sector.
Leading with purpose: the value of authenticity
For Campderrós, success in marketing is not measured solely by metrics or reach, but by the ability to generate a positive and lasting impact on the community. His vision combines strategy, data, and creativity, driving global paid & organic media campaigns and collaborations with influencers and design professionals. This approach has helped Tres become a trusted partner for architects, interior designers, and contract professionals, thanks to a communication style that is close, coherent, and purpose-driven.
“This recognition is not about numbers; it’s about sharing knowledge, listening to the community, and creating real business impact. Consistency and authenticity always leave a mark.” — Lluís Campderrós
At the same time, his teaching work at La Salle reinforces his commitment to the future of marketing and innovation, mentoring a new generation of professionals and promoting a more human and conscious leadership.
Discover Lluís Campderrós’s profile on LinkedIn
From Vallirana to the world: the strategic vision behind success
Campderrós’s work reflects Tres’s evolution toward a model of industrial B2B marketing with a design soul. From its headquarters in Vallirana, the brand has managed to export a philosophy based on Mediterranean design, advanced technology, and measurable sustainability — elements that today define its DNA. This vision has allowed Tres to establish itself in more than 40 countries, participate in international fairs such as Interihotel and Warsaw Home & Contract, and be recognized for its ability to transform water into a global design experience.
Under this direction, Tres drives not only product innovation but also communication, betting on a brand narrative that is more human, more conscious, and more global, where design is understood as culture and marketing as a bridge between people and spaces.
“The future of design and marketing will belong to those who can unite purpose and execution. What’s coming next is building brands that are more human, more conscious, and more global. We are ready.” — Lluís Campderrós
At Tres Grifería, we celebrate this recognition as proof that coherence, passion for design, and responsible innovation can become true drivers of transformation. We thank all the professionals and collaborators who are part of this journey. Together, we continue to build a more sustainable, creative, and human future.
