With over a decade of experience in the industry, Laura shares her vision on the value proposition of Tres and how the company differentiates itself in a competitive market. Throughout her career, she has contributed to the growth of the brand, focusing on quality, innovation, and the development of international markets.

What initially attracted you to the Tres brand and its value proposition?

Since my beginnings in the faucet sector over 10 years ago, Tres has been a reference due to its solid trajectory. The brand stands out for its family model and constant investment in R&D, which has positioned it as a pioneer in the development of products and technologies. Additionally, the complete production in Vallirana, Barcelona, ensures quality at every stage of the process.

What aspects of the brand do you believe differentiate it from the competition?

Tres is one of the few factories in Spain that maintains a 100% national manufacturing process, from design to packaging. This allows us to exercise total control over product quality, ensuring that every piece that leaves our facilities has been verified and tested. This dedication to quality and internal control sets us apart in the market.

What are the brand's strengths?

Our strengths include leadership in the sector, a constant focus on innovation, and entirely in-house production. We also value transparency, honesty, and social responsibility, which allows us to build trustworthy relationships with our customers and partners.

Do you see any area with growth potential that has not yet been fully exploited?

Definitely, channels such as the contract sector and large distribution (DIY) present significant opportunities. These segments can be key to expanding our market presence.

How can we improve our presence in international markets?

We have three differentiating levers: first, our continuous investment in R&D; second, international expansion through production capacity and necessary certifications; and third, control of the production process in Vallirana, which guarantees the quality of our products.

Laura Llanillo is optimistic about the future of Tres Grifería, highlighting its ability to adapt to market challenges and its commitment to quality. As the company focuses on consolidating its presence in existing markets and exploring new opportunities, its strategy of "thinking globally and acting locally" seems to be a sound approach to continue leading in the sector. With a solid foundation in innovation and national production, Tres positions itself as a key player in the faucet industry.